Art in the Age of Marketing: A Dilemma

Marketing has changed the world — and the world of art is no exception.
What once was an expression of individuality and inner truth is now often packaged into perfect images, polished texts, and sales-driven messages.

On social media, it's a constant competition: Who is more visible? Who tells the more convincing story? Who presents themselves better?
And in this race, something essential is often lost — the silent, raw connection that art is truly about.

Artists today face a real dilemma.
Art alone is often not enough to survive.
Those who want to live from their art must show it, promote it — and inevitably participate in a system that, deep down, contradicts the very nature of art.

A piece of art becomes a product.
It’s optimized, framed with marketing language, pushed to sell — until the core, the imperfection, the rawness, the truth, slowly fades into the background.

At the same time, a deep inner doubt grows:
Am I good enough?
Is it perfect enough?
Will it be seen, recognized, valued?

This doubt pushes and paralyzes.
It fuels perfectionism, even though true art is born precisely where things are not perfect.

Maybe the only way forward is to face the dilemma openly:
Yes, we have to sell.
Yes, we have to be seen.
But we must not lose ourselves in the process.

True art is not made to please

— it’s made to reveal something real, whether or not it is immediately understood, praised, or sold.